Made a cool app? Turn it into a business.

AppLovin Max’s powerful monetization tools help games of all sizes earn more from every impression.

Your game already has value. Max unlocks more of it.

Every time a user sees an ad, Max runs a real-time auction where networks compete and the highest bid wins. As more advertisers discover your audience, competition grows and every impression becomes more valuable.

Reinvest earnings into Ad ROAS campaigns on AppLovin Ads, where signals from Max help you acquire higher value users, drive more revenue, and scale your game.

Big growth stories start with better monetization

AppLovin unlocked a level of global scale we couldn't have reached alone, with MAX driving 751% Y/Y monetization growth while we scaled UA with AppLovin Ads.

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CEO at Game District

Ads that fit your game

Max supports every major ad format giving you the flexibility to monetize in ways that feel natural for your game and audience.

Rewarded Video

A fullscreen ad that users watch in exchange for an in-app reward.

App Open

An ad shown when the app is opened or when users return after using another app.

Interstitial

A fullscreen ad displayed at natural transition points, such as between screens or levels.

MREC

A 300×250px banner ad embedded directly within a game's UI, typically displayed in pause screens

Banner

A standard ad unit with text and image

Rewarded Video

A fullscreen ad that users watch in exchange for an in-app reward.

App Open

An ad shown when the app is opened or when users return after using another app.

Interstitial

A fullscreen ad displayed at natural transition points, such as between screens or levels.

MREC

A 300×250px banner ad embedded directly within a game's UI, typically displayed in pause screens

Banner

A standard ad unit with text and image

Find your next lift

Big growth often starts as small signals in the data. Max helps you catch more of them.

Access user and impression-level data through built-in reporting tools or API to uncover your next opportunity.

Ensure a positive ad experience

radar

Automatic detection

Problematic and competitor ads are automatically flagged before your users see them.

Review complete

Competitor detected

Ad removed!

checklist

Ad quality control

Ad Review gives you full visibility and control over which ads your users see.

visibility

Full transparency

Audit the complete user ad journey to address app store reviews and support inquiries.

Lightweight SDK

Easy to integrate, easy to test, and built to keep latency low.

Streamlined integration

All major platforms and engines supported. Unity developers integrate in a few clicks.

Simplified QA

QA each SDK in minutes and test ads from every network before launch.

Common asked questions

Is Max free to use?

Yes. Max mediation is free for publishers. Bidding networks pay AppLovin a fee on generated ad revenue.

Will my revenue go up when I switch to Max?

Most publishers see a meaningful lift in eCPMs when switching to Max, driven by more demand sources competing simultaneously for every ad impression opportunity.

How long does it take to integrate Max?

Most publishers can integrate Max in less than a day. Developer tools, including automated integration, SDK validation, and pre-launch ad testing with the Mediation Debugger make the process fast and straightforward.

I don’t run UA campaigns. Will Max still maximize my revenue?

Yes. The 360 growth approach is available to Max publishers, but not required. Max’s unified auction maximizes the revenue per user regardless of whether you run UA campaigns.

Is the auction fair? Does AppLovin’s own demand get preferential treatment?

Every network, including AppLovin, competes on equal footing in the unified auction. The highest bid always wins, regardless of the source. All bidding networks receive the same auction signals to bid competitively.

Is my app eligible for Max?

Max supports apps across all major genres and categories. Please refer to AppLovin’s Publisher Policies to determine the eligibility of the app. Your account or support team can help determine eligibility.