Loved by leading brands
Your customers play mobile games
1 billion+ people game every day
Over an hour of daily play
Mobile gamers are mainstream consumers with real buying power. Most spend over an hour a day playing while commuting, between meetings, and waiting in line.
They're focused, not scrolling
Distraction-free environment
Games hold attention on one screen at a time. No feed to scroll, nothing competing for attention - just a relaxed, locked-in window.
And they pay attention to ads
35 seconds median engagement
AppLovin Ads are fullscreen videos shown between levels or that people choose to watch in exchange for rewards.
Choose who you reach
Whether you want to maximize overall scale or break into new audiences, AppLovin’s AI engine finds customers who fit your goals.
Universal
Maximize ROAS or purchases across all customer types, regardless of prior purchase history.
Prospecting
Convert net-new customers. Grow your customer base or new-customer revenue.
Discovery
Reach people who've never visited your site and turn them into first-time customers.
Set your growth target. Then exceed it.
Choose the outcome that matters most to your business and watch it become your new baseline.
ROAS
Maximize revenue from every dollar you spend.
Purchases
Drive purchases of any size at or below your target cost.
Leads
Reach people most likely to be qualified prospects.
In-app events
Optimize for the actions that matter inside your app.
80%
of web conversions happen within 1 hour of click
$100K+
in daily ad spend reached within days of launch
70%
of web brands see higher customer LTV with AppLovin vs. other platforms
Go live in under an hour
